Loyola’s online Bachelor of Arts in Mass Communication consists of 120 credit hours, which include:

  • 40 hours of Major courses (including sequence courses)*
  • 39 hours of Loyola Core courses
  • 41 hours of general electives/minor courses

In addition to completing core requirements, students complete a sequence of courses within a specific communication subfield, such as journalism, advertising, public relations, or visual communication. You can also focus your elective work in a particular area, including photography, sports, or environmental and nonprofit communication. All students complete an internship component, as well, and may work with our on-campus brand agency to fulfill this requirement.

Download the degree program course listing (DPCL) to view program requirements in a helpful worksheet format.

*Communication majors are limited to 48 credit hours in mass communication courses.

Major Courses (40 credits total)

Major Core Courses (18 credits)

CMMN A100: Introduction to Mass Communication (3 crs.)

This course is a survey of the various fields of Mass Communication taught at Loyola and specific preparation for courses taught in the school. Consideration is given to philosophical foundations, historical development, current trends and status, organizational structure, and career opportunities.

CMMN A101: Communication Writing (3 crs.)

This course discusses the basic kinds of writing used most frequently in media: informative and persuasive writing.
$75 fee for non-majors and part-time students
Prerequisite: ENGL T122 or A205

CMMN A201: Digital Communication (3 crs.)

This is a hands-on course designed to introduce mass communication majors to the field of digital communications. Students learn critical thinking skills about the technology used to produce mass media messages in modern American society. They are introduced to visual theories, as well as elements and principles of design for several key media: video, print, and the web. The digital communication student leaves this course versed in current media technologies with a critical understanding of their use in creating memorable and meaningful communication materials.
$75 fee for non-majors and part-time students

CMMN A291: Internship I (3 cr.)

An internship is supervised practical experience. May be repeated for credit when workplace varies.
Prerequisite: Sophomore standing

CMMN A401: Law of Mass Communication (3 crs.)

This course is an examination of major legal and regulatory developments in mass media. There is an emphasis on both legal and ethical concepts.
Prerequisites: CMMN A101; Junior standing

CMMN A484 (Fall): Seminar in Mass Communication Ethics & Diversity (3 cr.)

This course examines the moral principles that order the work of the communications professional with an emphasis on case discussion.
Prerequisite: Senior standing

Sample Sequences (25 credits)

As part of core requirements, students complete a sequence of courses within a communication subfield, such as journalism, advertising, public relations, or visual communication. You can also focus your elective work in a particular area, including photography, sports, or environmental and nonprofit communication.

Advertising or Public Relations Sequence

CMMN A260: Introduction to Layout and Design (3 crs.)

This course involves the creative use of two-dimensional space, using visual perceptions, principles of graphic design and their application, use of type in design, graphic interpretation, and basic formats for advertising and public relations layouts.
$75 fee for non-majors and part-time students
Prerequisite: CMMN A201

CMMN A310: Advertising (3 crs.)

This is an introduction to the field of advertising with attention given to market planning, message strategies, media planning, and advertising’s impact on society.
Prerequisite: CMMN A101
Students choose between A310 and A316.

CMMN A316: Public Relations (3 crs.)

This course concerns the development of contemporary public relations practices with emphasis on solving communications problems within organizations and institutions by applying appropriate theories and techniques.
Prerequisite: CMMN A101
Students choose between A310 and A316.

CMMN A313: Advertising Media Planning (3 crs.)

This course focuses on the study of media planning and research as it relates to the overall advertising and marketing process. Specific areas covered include media terminology, advertising and media research, selection and evaluation of media, and media resources.
Prerequisite: CMMN A310

CMMN A326: Research for Advertising and Public Relations (3 crs.)

Introduction to applied quantitative and qualitative research methods in advertising/public relations campaign development, management, and evaluation.
Prerequisite: CMMN A310 or CMMN A316

Students round out this sequence with 7 credit hours from their major electives or emphasis area, including A485, Strat Comm Capstone: Campaigns.

Journalism Sequence

CMMN A265: Photography (3 crs.)

The course covers the technical skills and aesthetic understanding needed to produce quality photographs with a digital still camera. Emphasis is given to the composition and content of photographs during regular lab and critique sessions. The course also explores the significance of photography in both historical and contemporary contexts.
$75 fee for non-majors and part-time students

CMMN A266: Videography (3 crs.)

Videography builds skills in visual storytelling. Students work with digital video cameras to shoot, write, and edit video news stories, including several video news packages, one of which must focus on a social justice topic.
$75 fee for non-majors and part-time students
Prerequisite: CMMN A201

CMMN A250: Journalism (Spring only) (3 crs.)

This course introduces students to news values and to the basics of news writing, reporting, visual storytelling, and editing. Considerable time is devoted to directed practice in news writing and visual storytelling.
$75 fee for non-majors and part-time students
Prerequisites: CMMN A101 and CMMN A266

CMMN A350: Advanced Journalism (Fall only) (3 crs.)

This course centers on advanced reporting techniques, including computer assisted reporting, advanced writing, and visual storytelling for multimedia platforms, including print, radio, and television.
$75 fee for non-majors and part-time students
Prerequisite: CMMN A266

Students round out this sequence with 10 credit hours from their major electives or emphasis area, including A490: Journalism Capstone (Spring only).

Visual Communication Sequence

CMMN A260: Introduction to Layout and Design (3 crs.)

This course involves the creative use of two-dimensional space, using visual perceptions, principles of graphic design and their application, use of type in design, graphic interpretation, basic formats of advertising, and public relations layout.
$75 fee for non-majors and part-time students
Prerequisite: CMMN A201

CMMN A265: Photography (3 crs.)

The course covers the technical skills and aesthetic understanding needed to produce quality photographs with a digital still camera. Emphasis is given to the composition and content of photographs during regular lab and critique sessions. The course also explores the significance of photography in both historical and contemporary contexts.
$75 fee for non-majors and part-time students

CMMN A266: Videography (3 crs.)

Videography builds skills in visual storytelling. Students work with digital video cameras to shoot, write and edit video news stories including several video news packages, one of which must focus on a social justice topic.
$75 fee for non-majors and part-time students
Prerequisite: CMMN A201

CMMN A382: Social Media Strategies (3 crs.)

Exploration of current and common social media platforms with an emphasis on practical application. This is a results- and production-oriented class focused on communication strategies, content creation, and successful outcomes.

Students round out this sequence with 10 credit hours from their major electives or emphasis area, including A485, Strat Comm Capstone: Campaigns.

Loyola Core Courses (39 credits)

The goal of the Loyola Core is to foster students’ competency in five key areas:

  • Critical Thinking
  • Effective Communication
  • Quantitative Reasoning
  • Information Literacy
  • Ethical Reasoning

To help students develop these competencies, the Loyola Core embraces an interdisciplinary approach to learning with an emphasis on the spiritual and intellectual, the moral and ethical, the natural and social scientific, the humanistic, and the artistic.

Foundation Courses

Foundation courses should be taken in your first three online sessions at Loyola and include:

  • First-Year Seminar
  • English – Critical Reading & Writing
  • Math Models or Finite Math
  • Science Process – Investigating Nature

Knowledge & Values Courses

Students complete courses in the following 9 categories:

  • Creative Arts & Cultures
  • History Sequence (2 courses for 6 total credit hours)
  • Natural Science in Context
  • Philosophy I: Introduction to the Philosophy of Reasoning
  • Philosophy II: Philosophy of Knowledge & Morality
  • Religious Studies I: Christian Traditions
  • Religious Studies II: World Religions
  • Social Science
  • Writing About Literature

Major Substitution: One of the courses in the Loyola Core will be satisfied in each undergraduate major. This is usually the introductory course for each major. The result is the total hours to complete the Loyola Core are reduced to between 39 and 41 credit hours (depending on lab requirements associated with Math and Science courses).

General Elective Courses (41 credits)

The online Bachelor of Arts in Mass Communication program requires 41 credits of general electives. Students may choose from discipline-specific electives to personalize the program to their unique goals and interests. Mass communication degree specializations include:

  • Sports Promotion
  • Social Media Strategies
  • TV News Producing
  • Podcasting

Students may also consider the wide range of online elective courses in other departments, including:

  • Classical Studies
  • Languages and Cultures
  • Economics
  • Psychological Sciences
  • Sociology