Bachelor of Arts in Mass Communication

In today’s technology-driven world, it is more important than ever to be innovative and responsible in the dissemination of information to mass audiences. Loyola University New Orleans offers an online communication degree that trains visionary, ethical and entrepreneurial journalists and communication professionals.

The School of Mass Communication offers journalism for broadcast, print and online, advertising and public relations, and visual communication. Whether you are covering the latest breaking news or developing a campaign for a non-profit organization, students gain real world, hands-on experience.  Come graduation, you’ll have a digital portfolio that highlights your writing and social media skills, videography, photography and campaign work that will capture the attention of industry professionals.

The School of Mass Communication boasts awards from the Associated Press, the Society of Professional Journalists and Columbia Scholastic Press Association to name just a few. Our students are consistently winning awards and making a name for themselves nationwide. Our public relations students who participate in the national Public Relations Bateman Case Study Competition have won more national championships than any school in the country. Our advertising students win American Advertising Federation ADDY awards and the Princeton Review and the College Media Association named the school’s media program in the top five in the country. The online mass communication program gives you access to the same outstanding School of Mass Communication faculty and student resources as on-campus students.

In our online communication program, you will develop the creative mindset, technical competency and intellectual curiosity needed to provide visionary leadership in the field of mass communication.

Mass Communication Course Information

Communication majors are limited to 48 credit hours in mass communication courses.

Sequences

In addition to completing core requirements, students complete a sequence of courses within a specific communication subfield including journalism, advertising, public relations and visual communication. You can also focus your elective work in a particular area including photography, sports, environmental and non-profit communication.

General Requirements

  • Mass communication majors may choose a minor in a field of study outside the School of Mass Communication. Requirements for minors are specified elsewhere in the bulletin and are typically between 18 to 24 credit hours.
  • Students complete an internship to gain professional experience in their field of study.
  • The mass communication major is a total of 120 hours. No more than 48 credit hours in mass communication courses may count toward the 120 credit hours needed for the degree.

Core Curriculum

  • CMMN A100: Introduction to Mass Communication
  • CMMN A101: Communication/Media Writing
  • CMMN A201: Digital Communication
  • CMMN A291: Internship/Practicum
  • CMMN A401: Law of Mass Communication
  • CMMN A474: Mass Communication Ethics

Students must complete CMMN A101 and CMMN A201 before moving into their specific tracks. Typically, students should take CMMN A100 as one of their first courses in the program to gain an overview of the field. Students are advised to take 100 level courses before 200 level and 300 level courses before 400 level courses to build upon the foundation of their desired track.

Included Coursework

On top of six core courses, students choose from discipline-specific electives to personalize the program. The program of study can be tailored to your own goals and interests. Below, we’ve highlighted a few courses you may encounter in the curriculum.

Brand Lab / Shawn M. Donnelley Center

Brand Lab is a student-run agency. It offers students the opportunity to work with for profit clients to obtain real-world experience in areas such as public relations, design, photography, videography, social media, advertising, event and strategic planning. Students may also work for non-profit clients in the student run Shawn M. Donnelley Center. Online students will have the ability to work remotely with these agencies.

Sports Promotion

In this course, students learn promotions and marketing strategies used by professionals in the world of sports. Topics covered include the marketing of sports products, increasing media audiences and live attendance, and the sale of sports-related products. Whether you are curious about celebrity endorsements or sports sponsorships, you will leave this class with the tools needed to begin a career in sports communication.

Digital Communication

In this hands-on course, students use tools such as Snapchat, Instagram, WordPress, Avid, and Facebook Live to create campaigns and tell stories. They are introduced to visual theories along with elements and principles of design. The goal is for students to think critically about the technology used to produce mass media messages in modern American society. You will leave this course with an understanding of current media technologies and how they are used to create memorable and meaningful communication materials.

Social Media Strategies

Students explore social media platforms with an emphasis on practical application. Whether it’s Facebook live, Twitter or Snapchat, students learn how to effectively use social media and the analytics behind them. Perhaps even more important, students learn strategies for using social media to inform or persuade audiences. This is a results and production oriented course focused on communication strategies, content creation and successful outcomes.

Outcomes

Our School of Mass Communication is award-winning and boasts a job placement rate well above the national average. Students graduate with a portfolio of communications examples and are prepared for the communications industry. Find a list of awards and recognitions the School and our students have received in the last few years here.